Friday - Jan 18, 2019

Home / Commentary / FLAVOR OF THE WEEK: Kenny Golladay, WR, Detroit Lions

FLAVOR OF THE WEEK: Kenny Golladay, WR, Detroit Lions

Buy low and sell high; they’re terms that are thrown around quite frequently in our game and you’ve undoubtedly read them dozens or even hundreds of times before.

What about buying high?

Not a phrase that’s thrown around too often, but in our game it often times makes sense – especially in September.  Doug Baldwin showed those signs in early 2015 and it was Terrelle Pryor last year.  This year?  Well, if you’re passive and want to see more before buying into Golladay you will be too late, if you aren’t already.  Like any player, there’s a point in which the juice isn’t worth the squeeze, but that point with him is a lot higher than most think right now.

He has slipped below the radar for some time – and not just in regards to his draft stock. To say he was a lightly regarded prospect would be putting it nicely as his lone offer was from University of North Dakota.  No, not the school Carson Wentz emerged from; that’s another North Dakota school – this one is a hockey school.  He was able to use that time to earn a job on a mid-major college program only 2 years removed from an Orange Bowl appearance.  Problem is, he arrived at a down time for the school as they only had 13 wins during his two seasons.  It’s easy to see how he slipped by relatively unnoticed, despite stats that should have garnered more attention.

That said, we should have taken notice late April 2017.  His arrow was trending upwards as the draft neared, but not many people outside of the Detroit Lions war room expected him to be selected inside the Top 100.  That happening, should have been an eye opener, but based on his May ADP outside of the Top 200 it wasn’t translating to actual fantasy decisions by owners.  Between Anquan Boldin not returning and Marvin Jones’ fade down the stretch in 2016 ample opportunity was there and the Lions obviously made him a priority in the draft — yet we all ignored him.  The first of two major signs occurred after sticking out in OTA’s and the second one followed after breaking out in preseason.  To the point in which many were arguing he was then being over drafted.  It’s safe to say after his two touchdown Week 1 those shifts were just market corrections and not over reactions.  The question now being, what to do with him now?

As the ole’ saying goes, the arrow can’t go up forever, but even if this trend just stabilizes, you want a part of that, right?  If you already own him then it would take a steep price to let him go now.  If you don’t already have him then see if his owner thinks he may have a sell high opportunity.  He doesn’t, he is legit, but it’s early enough to think that owner could be swayed.  If he’s on waivers, all but those in the shallowest of leagues must prioritize him.  Why?  This is Marques Colston all over again; only this version comes with some speed too!  Sure, many probably remember him more for the goofy WR/TE designation controversy, but he also emerged from relative obscurity (Hofstra!) and made his presence known immediately.

There’s good reason he’s been discussed as an outside option since May in Detroit – he’s the height, weight, speed specimen all of us in this game fawn over.  He’s a red zone monster with strong hands and a large catch radius that also comes with tremendous ball skills.  He is also a perfect fit for this current version of the Lions.  Golden Tate is a quality #1 receiver, Marvin Jones is an adequate complementary piece, Eric Ebron is a capable tight end across the middle, and while the run game has offensive line deficiencies to overcome, Ameer Abdullah and Theo Riddick can be functional.  There was no big outside threat though; no one that could make contested red zone catches or use their speed and size to break the big one down field.  Golladay displayed those skills on both of his touchdowns Week 1.  No one else on the Lions’ roster makes those plays and quarterback Matt Stafford will be looking to duplicate them in future weeks.

If it makes you feel any better, the NFL and most draft analysts were late to him too.  Remember, he wasn’t picked until the end of day two and discussion about him was limited up to that point.  Quite simply, not many knew much about him and they didn’t want to take the time to learn either.  It may have been a 4 month lesson, but you should be up to speed now; now don’t over think it.

This flavor of this week is a leg of lamb. 

He’s big, long, required little prep time, even less cooking time, and gets better with each bite.  Bon appetit.

About Mark Chamberlin

A big heart with a little snark. If you've got thick skin then I think we will get along just fine. If not though...