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Live from Las Vegas: 2010 SUPERDRAFT




Annual Event Taking Place August 26-28 Will Also Feature the Ultimate Fantasy Football Draft Room, a Live Webcast of “Fantasy Football Live!” With Ashton Kutcher, a VIP Party Hosted by Stacy Keibler and the

2010 SUPERDRAFT Model Search


NEW YORK, JULY 16, 2010 – BIG Entertainment & Media Group (“BIG”) announced today that Snoop Dogg, the Grammy-nominated artist, will be the headline musical performer at its second-annual Fantasy Football SUPERDRAFT™ at the Palms Casino Resort in Las Vegas. Snoop Dogg will perform at the outdoor SUPERDRAFT Tailgate Party on Friday, August 27, and the concert will be exclusively available for SUPERDRAFT attendees only. Passes for the SUPERDRAFT weekend are on sale now at


“This is a one-of-a-kind opportunity in a very unique setting,” said Eric Simon, CEO of BIG. “Imagine going to a great tailgate party at the hottest hotel in Las Vegas with Snoop Dogg performing 30 feet away from you and your friends. It’s the perfect way to kick off football season.”

The Tailgate Party and concert is just one part of the Fantasy Football SUPERDRAFT, which is being hosted at the Palms after a successful debut in 2009. SUPERDRAFT is the premier live entertainment celebration to kick off the 2010 football season for fantasy football participants and casual football fans alike. SUPERDRAFT attracts fantasy leagues from around the country to conduct their drafts in an affordable, one-of-a-kind party environment. SUPERDRAFT also provides an unmatched atmosphere of music, events hosted by Stacy Keibler and other celebrities, and VIP access for all football fans to enjoy.

The 2010 SUPERDRAFT at the Palms will feature the Ultimate Draft Room, an environment that allows attendees to use whatever draft structure they choose (whether live or online), including their choice of online fantasy football service provider. The room will include everything necessary to make an unforgettable draft experience, including food and beverage specials, Wi-Fi availability, roaming fantasy football experts, athlete appearances and SUPERDRAFT models.

The 2010 SUPERDRAFT will also feature the SUPERDRAFT Model Search, a contest to determine the Model Team that will represent the SUPERDRAFT brand for the 2010-11 season in national marketing and media appearances and promotional materials. A casting call for participants will take place at the Palms, with winners chosen at an event during SUPERDRAFT weekend.   Winners will receive cash prizes and will be featured on

SUPERDRAFT will also include celebrity-hosted VIP parties at Vegas’ top nightclubs, poolside festivities throughout the weekend and a live webcast of the Katalyst-produced show “
Fantasy Football Live!”, hosted by Ashton Kutcher and fantasy expert Nathan Zegura of The show was nominated for a 2010 Streamy Award (Best Live Production in a Web Series).   

More than 2,700 fantasy football fans (and fans of great parties and concerts) attended the first SUPERDRAFT event in 2009. Those who came enjoyed performances by Flo Rida and George Clinton, and had access to VIP parties hosted by Molly Sims, Shannon Elizabeth, Stacy Keibler, The Howard Stern Show’s Gary “Baba Booey” Dell’Abate, and fantasy football experts such as ESPN’s Bill Simmons and Matthew Berry.

“SUPERDRAFT is the ultimate experience that combines fantasy football with premium entertainment, celebrities and pro athletes,” said Simon. “Everything about this year’s event will be bigger and better. This is going to be a dream come true for fantasy football fans, but anyone who enjoys great music, sports and Vegas nightlife will have a great weekend at SUPERDRAFT.”

Tickets for the 2010 SUPERDRAFT are just $125 and provide access to the entire three-day event, which includes:

  • VIP Party on Thursday, August 26
  • Tailgate Party and Concert with Snoop Dogg on Friday, August 27
  • Celebrity-hosted VIP Party with host Stacy Keibler on Friday, August 27
  • SUPERDRAFT Ultimate Draft Room on Saturday, August 28
  • The opportunity to upgrade to a SUPERDRAFT Private Draft Suite at the Palms Casino Resort
  • VIP Party on Saturday, August 28
  • “Overtime” pool festivities on Sunday, August 29 at the Palms Casino Resort



SUPERDRAFT will be held at the Palms Casino Resort in

Las Vegas
. The Palms’ SUPERDRAFT package will include exclusive SUPERDRAFT promotional rates, VIP parties at Vegas’ premiere nightclubs, live concerts, exclusive access to entertainment venues at the Palms and a custom-designed draft room. Go to

for all details.

About BIG Entertainment & Media Group

BIG, the owner of the Fantasy SUPERDRAFT™ brand and franchise, is leading the evolution of the sports and entertainment experience for consumers.   BIG creates immersive and interactive platforms, both live and online, that allow consumers to establish stronger, sustainable and measurable connections with their favorite sports, music, entertainment, athletes and performers.  Beginning in 2011, the SUPERDRAFT franchise will expand to additional markets throughout the US and will feature events spanning across all major sports, including football, baseball, basketball, hockey and golf.












Bob Rybarczyk

Weber Shandwick

(314) 552-6731




  (314) 552-6731



Beth Hoops

Weber Shandwick

(314) 552-6749




  (314) 552-6749


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